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Velocity · CO LAB programme

Project Genesis

Motorsport development, run as a venture

Project Genesis is the COACT™ CO LAB motorsport development programme. It builds an athlete's career the way a studio builds a venture: engineering and simulation, coaching and psychology, community, commercial and management, held in one structure instead of scattered across sponsors. It runs two tracks - #Road2F1 for motorsport, and #Fight4F1 for contact sports.

#Road2F1

Live

Motorsport development

Driver development from karting to single-seaters, run as a venture rather than a sponsorship hunt.

  • Engineering and simulation support around a live race programme.
  • Coaching and psychology as scheduled work, not a pep talk before a race weekend.
  • Commercial, media and management structured so the driver owns the asset.

#Fight4F1

Soon to announce

Contact sports enablement

The same enablement system applied to contact sports. Soon to announce.

  • Programme design in progress inside CO LAB.
  • Details will be published here once the partners are confirmed.

The partners

Genesis is a CO LAB programme, which means the partners keep their own names, their own audiences and their own work. COACT™ supplies the structure underneath.

Driver · #Road2F1

Ruvan Anderson

The driver the development programme is built around. Racing record, calendar and progression live on his own site.

Race operation · #Road2F1

Lanzetti Racing

The race-side partner in the programme, covering competition operations and on-track development.

The ecosystem

Genesis is not one company. It is a set of ventures that each carry a piece of the athlete's career, so no single failure takes the whole thing down with it.

  • AProject Apex

    Driver development system.

  • MMoov Racing Sims

    Digital twin and simulation.

  • RLCRacing Line Café

    Karting and community.

  • DMDriver Management OS

    Career and performance.

  • CContent & Media Lab

    Stories that travel.

Members only

The Genesis commission archive

The design boards behind Genesis - the RWB 993 studies, the letter to Nakai-san, the CO LAB ecosystem map - are held privately for signed-in members. They are proposals and studies, not confirmed commissions, and they are not published on the open web.

Open the archive

Signed-out visitors will be asked to sign in first.

Build with us in CO LAB

Genesis lives in CO LAB. If you are building something that needs the same structure, this is the door.

Raise detail sits in CO INVEST

Targets, commitments and stage are shared with entitled members only. Nothing about the raise is published here.